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Radio Dimensions 2009-2010 |
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The 2009-10 edition of our popular annual, Radio Dimensions, introduces a new chapter called Points of View. These whitepapers cover key issues and challenges that the radio industry currently faces, with MDI’s impartial analysis and recommendations on each topic. These articles include: Dispelling Myths About Radio's Reach
A special analysis using Arbitron’s PPM ratings in a major market demonstrates how individual radio stations develop significant weekly reach levels and how they can combine to produce TV-like coverage potentials using relatively modest numbers of outlets.
Making Radio A Friendlier Medium For National Advertisers
Discusses ways radio sellers can position their medium as more appealing to national advertisers.
Exploiting Radio’s Timing Capabilities
More than almost any other major medium and certainly more than the broadcast TV networks, radio can bring an advertiser’s message to the consumer when s/he is most receptive. Just how is explained.
Bridging the Confidence Gap Between National Advertisers and Radio
This article suggests a program that, if implemented, might change advertisers’ attitudes about the medium’s ability to sell their products to consumers.
Included are the latest rundowns on the demographics of radio audiences, time spent listening, location of listening, reach and frequency, and ad exposure and impact. Published October 2009; 137 pages
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