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Radio Dimensions 2007
 
Radio Dimensions 2007



Published September 2008

Radio Dimensions 2007 is fully revised and updated, and covers the most current issues facing this evolving medium, beginning with Arbitron’s electronic PPM system, which at long last is set to become radio’s rating “currency.” This, in turn, will cause advertisers and agencies alike to revisit the issues of commercial clutter, ratings and more “qualitative” data—ad exposure, ad recall or motivation studies, more ROI-style studies and detailed information about radio listener “engagement” or attentiveness patterns. As always, we approach these topics objectively, discussing the strengths and weaknesses.

2007 Edition Published October 2007; 189 pages
2008 Edition Due September 2008; pre-order 2008 and get the 2007 edition at 50% off!!

Exclusive Special Radio Reports Offer; click on 2008 Edition tab

 
 
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Add'l. Copies
Radio Dimensions 2007, Ebook, Single-user PDF version
$300.00
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Radio Dimensions 2007, Print Version
$350.00
$175.00
Radio Dimensions 2007 Combo, Print and Single-user PDF versions
$450.00
$225.00
 
 
Pre-publication rates
Radio Dimensions 2008, Ebook, Single-user PDF version
$290.00
$100.00
Radio Dimensions 2008, Print Version
$340.00
$175.00
Radio Dimensions 2008 Combo, Print and Single-user PDF versions
$440.00
$225.00
 
 
 
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