Log In/Register Cart: 0 Items | Feb 4, 2012 | Account |
Radio Dimensions 2012 |
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Radio Dimensions 2012 just released! Now that radio ad revenues have rebounded after several rather bad years, radio may finally be recapturing the attention of more advertisers. It’s time for the medium, and those who care about it, to evaluate its positioning to the advertising community and ensure that it continues to be seen as a viable communications platform. The seventh edition of Radio Dimensions provides a complete review of radio’s audience garnering capabilities, including reach and frequency patterns, demographics, location and timing of exposures, and more. Equally important, Radio Dimensions 2012 is the only resource with a thorough review of radio attention levels, including how they vary by station type. Ad receptivity is also covered, showing what formats target receptive audiences and which don’t; and distinction between program listening and commercial audiences is also discussed in this edition.
October 2011; 151 pages
*2012 prices below reflect $50 off publication price |
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