Just released, Magazine Dimensions 2008 contains a wealth of data on audience delivery, audience profiles, reader mindsets, etc., including lengthy reader-per-copy, median age and median income trend charts. These tables are particularly instructive since they reveal which publications are holding their own, or even improving the quality of their constituencies and which ones are not.

As we demonstrate again in this edition, except for the internet, magazines offer the most “engaged” and “ad receptive” audiences to marketers seeking a better return-on-investment. Incredibly, however, many still see magazines as selective add-ons, targeting relatively small constituencies, while TV is still regarded as the only way to attain significant reach. The facts show anyone who is really looking at the media objectively that magazines are both a selective and a mass medium, with tremendous potential for advertiser-to-editorial linkage when this aspect is capitalized upon effectively.

In addition to our own projections and analyses, Magazine Dimensions 2008 presents quantitative and qualitative data derived from a variety of sources, including MRI, Starch, Gallup & Robinson, Affinity’s VISTA and Monroe Mendelsohn’s PReSS. In many cases we have collaborated with these researchers to obtain special data runs, which are not available elsewhere. 

Published November 2007; 304 pages