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Magazine Dimensions 2012 |
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The 2012 edition of Magazine Dimensions is fully revised and updated, including a fully updated section on Starch's latest qualitative data on ad impact. Updates also include MDI's popular CPM estimates by magazine genre, plus data on magazine audiences by demographics, reader-per-copy data, the state of the magazine industry and more.
With advertisers becoming increasingly focused on ad receptivity and impact, rather than mere audience counts, the Qualitative Factors chapter of Magazine Dimensions 2012 proves reason enough to add it to any research library. November 2011; 252 pages
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