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Magazine Dimensions 2010 |
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Magazine Dimensions 2010 features a new chapter called Points-of-View, which focuses on the timely subjects of this ever-changing medium. Whitepapers include:
• Should Magazines Adopt TV’s Ad Sales Model?
• How Magazines Can Woo Ad Dollars From TV
• Is A Magazine "Upfront" Possible?
• Magazine Ad Impact Variables
• What Do Engagement Metrics Mean For Magazines?
• Using Research More Creatively To Sell Your Magazine
Magazine Dimensions 2010 also contains a wealth of data on audience delivery, audience profiles, reader mindsets, etc., including lengthy reader-per-copy, median age and median income trend charts. These tables are particularly instructive since they reveal which publications are holding their own, or even improving the quality of their constituencies and which ones are not.
Published November 2009; 312 pages
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