Your Email Address
MDI never shares your email
with third parties
Questions? Want to order by phone?
Call us
212-704-0024

Log In/Register
Cart: 0 Items | Sep 6, 2008 | Account
Intermedia Dimensions 2008
 


Table Of Contents

Published February 2009

In our second edition of Intermedia Dimensions, our focus is increasingly on qualitative studies, particularly those related to audience involvement and/or “engagement.” Many new articles are directed primarily at media planners, designed to stimulate thinking on critical issues such as timing, demographic targeting, and ROI research and its implications; in other words, to help them hone their skills as media strategists.

 

Today’s media planner needs to come up with a media mix that uses engaging media combinations designed to work together in a supportive manner to register the advertiser’s ad message effectively to the right kinds of consumers when they are in the right frame of mind. It is no longer acceptable to continue to develop any media plan—whether client-mandated or agency driven—that employs a single dominant medium to pound away at consumers with overbearing redundancy. Our hope is that Intermedia Dimensions will help advertisers and agencies to see this more clearly.

 

Published February 2008; 172 pages

2009 Edition Due February 2009.

 
 
If you have already purchased this publication , login to get your reduced rates for additional copies.
Products
Your Price
Add'l. Copies
Intermedia Dimensions 2008, Ebook, Single-user PDF version
$250.00
$125.00
Intermedia Dimensions 2008, Print Version
$300.00
$150.00
Intermedia Dimensions 2008 Combo, Print and Single-user PDF versions
$400.00
$200.00
 
 
© 2007 Media Dynamics, Inc.
570 Seventh Avenue, Suite 1207, New York, NY 10018
P:212-704-0024 F:212-704-0023

Designed by NYCwebdesign.net