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Intermedia Dimensions 2011 |
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Now taking orders for Intermedia Dimensions 2012. Order your copy now! Books released February 2012 Intermedia Dimensions encourages the belief that all of the media options available to advertisers today deserve serious consideration, and that comparing them is a necessary prerequisite for such deliberations. Accordingly, we have made it a point to show such comparisons on both a quantitative (demos, reach/frequency, CPMs) and qualitative (ad exposure, ad receptivity/engagement, ad impact) basis. For those who feel that now is the time for zero-based thinking, many of these comparisons should offer food for thought, and this volume of Intermedia Dimensions 2011 should serve as a catalyst for developing more ad-relevant media mixes. Release Date: February 2011; 160 pages
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