Intermedia Dimensions 2010 features a new chapter called Points-of-View, which focuses on the timely subjects of this ever-changing medium. Whitepapers include:

•  The Media Planner’s Dilemma: Crusade or Go With The Flow?
• The Campaign: More Than A Single Impression
• Beware The Siren Call Of Formulaic Media Planning
• Can ROI Be Implemented As An Effective Media Planning Tool? 

 Intermedia Dimensions is designed to facilitate the process of making intermedia comparisons and, more importantly, reviewing the synergies and interactions that various media mixes can generate for advertisers. In addition to the basics (demographics, CPMs, reach and frequency, timing, etc.), Intermedia Dimensions presents many qualitative indicators reflecting the ability of ads in each medium to register sales messages, and the results of ROI studies for individual media and consumer perceptions, including the vital aspect of ad receptivity.