This exclusive analysis of the 2015-16 primetime upfront shows how much advertisers spent, how each broadcast TV network fared, how cable fared, what the average CPMs were, and includes trends, in some cases going back to 1990-91.
Equally important, this new report reviews the upfront concept itself: how it started and got to where it is today; how it works; and why it makes sense for both buyers and sellers.
Finally, there is the question of getting more value out of the upfront. This report explains why many advertisers are missing the boat in this regard and suggests ways to improve the way they approach the upfront.
Published September 2015; 40 pages