This first edition of TV Essentials represents our response to a growing number of requests for a review of TV basics in a compact, easy-to-read volume. TV Essentials is a 92-page report culled from the more detailed TV Dimensions 2016.
TV Essentials includes:
Trending on TV's facilities, ad revenues and viewership
Demographic appeals of major TV program types
TV's reach capabilities
CPMs by key buying demos
Commercial exposure factors
TV Essentials is the ideal introduction to the concept of television as an advertising medium, at a lower price point than our flagship publication, TV Dimensions. We encourage you to click on the TV Dimensions vs. TV Essentials button to the left to compare the data available, to determine which best suits the needs of your company.
Published April 2016; 92 pages
Ebook edition is available now; print edition will ship May 16, 2016