Are High Rated TV Shows Superior Ad Environments?

This report reviews the alleged advertising impact benefit of high rated programs has been explored by many researchers using methods ranging from ad recall to dial switching behavior and concludes that, for the most part, rating level distinctions have only a minimal effect on advertiser impact. (From TV Dimensions. 2.5 pages text, 5 tables)

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Are High Rated TV Shows Superior Ad Environments? $175.00 $175.00

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