Media Forum

Welcome to Media Forum, where we engage in a lively discussion of media- and advertising-related issues. We invite you to join in. Please feel free to share your thoughts and insights, as well as weigh in on any of the analyses or opinions you have read in our publications. (Please do NOT request data or consulting; this Forum is for discussion only)


RETHINKING MEDIA PLANNING

Posted Mar 30, 2016
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WITHER SVOD?

How much impact will SVOD really have on the major broadcast networks and cable channels?

Posted Nov 04, 2015
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TV’S REACH CURVES ARE IN NEED OF UPDATING

At present, ad-free TV viewing accounts for about 15-16% of the average person's total television consumption,

Posted Sep 08, 2015
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IS PROGRAMMATIC RIGHT FOR TV?

Will it yield the promised undreamed of targeting efficiencies and do away with TV's outmoded age/sex buying criteria?

Posted May 11, 2015
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