Available: 2007-2008 TV Season: Upfront
TV Network Cost Efficiency Estimates

See MediaPost's September 24, 2007 MediaDailyNews coverage of ACES.

For over 25 years, Media Dynamics, Inc.’s highly respected annual report, TV Dimensions, has provided the advertising and media industries with independent CPM estimates for national TV time buys. For years we received inquiries about expanding such a service with particular emphasis on the upfront, which led to the launch of National TV ACES (Ad Cost Efficiency Service) in 2005. This annual report, released each summer following the completion of most upfront TV buys, provides CPM and CPP estimates for broadcast network, syndication and cable buys by daypart for each season, including breakdowns by month and quarter.  

For pricing information contact Elizabeth Wakelin, Vice President, Marketing and Research, by email or 212-704-0025.