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Aces 2011-2012 Upfront |
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JUST RELEASED: 2011-2012 TV Season: Upfront TV Network Cost Efficiency Estimates The TV networks, syndicators and cable channels have just about wrapped up their upfront sales for the 2011-12 TV season, on average scoring a 10% CPM increase across all dayparts. The actual ad revenue gains, however, are less impressive, since a significant portion of the CPM increases—over 50% in some cases—are eaten up by declining audience delivery. Also at play is the amount of GRP “inventory” that was sold during this go around, as compare to the current season. Best estimates at this point are that the broadcast networks sold about 75-80% of their primetime GRPs, which is up 3-4 points from the previous season. Cable is expected to sell between 60-65% of its inventory in the upfront when the final deals are completed.
National TV ACES 2011-12 provides newly updated estimates of cost-per-thousand (CPMs) and cost-per-rating points (CPPs) for the 2011-2012 upfront. It presents our proprietary CPM and CPP projections for all three forms of national TV—broadcast networks, syndication and cable—by daypart and demographics on a monthly, quarterly and annual basis.
Since reports of this nature require considerable explanation and interpretation, we invite interested parties to review the prospectus below.
Published June 2011; 29 pages
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