Media Dynamics, Inc. goes beyond simply reporting on current trends and hot topics to get to the heart of media, advertising and marketing issues with insightful analyses, critiques and forecasts that help create a perspective on this dynamic industry.

Media Dynamics was founded in 1982 by Ed Papazian, the former Media Research Director and Media Director of BBDO (1960-75) and co-creator/publisher of Ad Forum and The Media Cost Guide. Both publications were sold in the mid-1980s, and continue today as BrandWeek and The Marketer’s Guide To Media, respectively. MDI’s first publication, TV Dimensions, was launched in 1982 as the reference source for data trending and insights on the medium. In 1986, Media Matters (now a free bi-weekly e-newsletter) was created with the goal of delving into territory often slighted by other publications and presenting a voice of reason to a frenetic and often overloaded media industry. Magazine Dimensions, an annual that applies the same rigorous explorations and analyses to consumer magazines, began publication in 1994, followed by MDI’s marketing annual, Consumer Dimensions, in 1999. MDI’s newest annual, Radio Dimensions, debuted in fall 2005. Other publications have included Internet Dimensions and Medium Rare: TV’s First 50 Years. In addition, Media Dynamics, Inc. has spent more than 20 years consulting on a variety of media issues, most notably agency/client interactions on the media function, the hiring of independent media buying services and the evaluation of agency/media buying performance. Past clients include a cross section of TV networks, cable services, magazines, TV & radio reps, advertisers, ad agencies, research companies and new media.